Nike Dunk

2022
Nike Dunk is a popular American trainer line, recognized for its distinctive design and significant influence in fashion and streetwear culture.

ChallengeNike wants to open up new horizons for this iconic pair in a creative, original and offbeat way. How can we achieve this?

Creative solutionVenture towards a new horizon: camping. But not just any camping; a different one.

Target• Generation Z (20-25 years old)
• Original - Sensitive to new trends
• Adventurous at heart


ExecutionCreation of a 3D, fluffy, colourful world. Here, comfort and discomfort go hand in hand. It's now possible to travel "light" and "stylish".


Art directionThe art direction aims for fantasy and supernatural. The limited edition of the new Nike Dunk breaks the traditional codes of camping.

SloganThe slogan "Campers gonna Puff" refers to the fast breathing that takes place during an exciting adventure. "Puff" means "short, explosive breath".

My job
• Art Direction
• Casting
• Styling
• Photography
• Editing
• Graphic Design
• Motion Design

Collaboration with Audrey Negro






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