Nike Dunk
Nike Dunk is a popular American trainer line, recognized for its distinctive design and significant influence in fashion and streetwear culture.
Nike wants to open up new horizons for this iconic pair in a creative, original and offbeat way. How can we achieve this?
Venture towards a new horizon: camping. But not just any camping; a different one.
• Generation Z (20-25 years old)
• Original - Sensitive to new trends
• Adventurous at heart
Creation of a 3D, fluffy, colourful world. Here, comfort and discomfort go hand in hand. It's now possible to travel "light" and "stylish".
The art direction aims for fantasy and supernatural. The limited edition of the new Nike Dunk breaks the traditional codes of camping.
The slogan "Campers gonna Puff" refers to the fast breathing that takes place during an exciting adventure. "Puff" means "short, explosive breath".
My job
Collaboration with Audrey Negro