“Canicule” 

2023
Promotion Campaign of the “Canicule” heatwave - for the Medical Service of Geneva.

Challenge
The client asked us to promote 3 ways of staying safe and healthy during the heatwave among the general public.

ConceptThe tone is offbeat with a narrative tending to absurd and comic.

Art DirectionThe aesthetic is deliberately kitsch and grotesque. The editing is fast and dynamic. The colour tones evoke freshness during the heat, to welcome summer in a refreshing and funny way. The two scenarios are based on the same idea: to present an exaggerated reaction to the heatwave and to remind us simple gestures to easily protect from it.

Stylism70’s, colourful outfits for the main characters, B&W clothes for the athletes and different work clothes for the extras

My job
• Art Direction
• Styling
• Casting
• Set Design

Collaboration with @One Stop - a Swiss Creative Studio in Geneva

Behind the Scenes by Jay Burton