READY, STEADY, STYLE

2022

Fictional digital campaign for Adidas

ConceptShow the versatility of Adidas clothing. It can be worn during any sporting performance, but also in everyday life.

TargetThe Gen Z - active, sporty, seeking for style and comfort.

FocusIntended for Tik Tok & Instagram. Also adaptable to other digital assets.

ReachIn English to reach more people on social media.

EngagementAdidas posts the official video on their Youtube channel as well as 4 videos (shorts) on Tik Tok & Instagram. They invite their audience to participate to the challenge.

SloganREADY, STEADY, STYLE

“At your own pace
With your own sport
With your own style”

My job

• Concept
• Casting
• Communication

Collaboration with Lauriane Piton, Samantha Berardi & Marine Bruhlart